TiVo looks to serve up demographic data to marketers

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Cash @ Nov 8th 2007 2:46PM

What bothers me is Neilson not taking ratings data taken from Tivo and other PVR's more into account when reporting which shows are popular. You could argue that those numbers don't matter as much due to the very nature of PVR's and their commercial skipping abilities, but I think the increasing presence of in-show adverts as well as product placement are making any sort of viewership (online, torrent, or time-shifted) more and more relevant.

At least more relevant then a select few writing down in a diary their viewing habits, which have a nasty habit of being *nothing* like anyone's I know.Grey's Anatomy and Dancing with the Stars getting three times as many viewers as Chuck? Whatever.

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