Nick, Blockbuster choosing Blu-Ray is PURELY a marketing move. You need to start thinking in a rational way. Blockbuster still kept the HD DVD offering for online service but this is not the point here.
The reason why they are standing behind Blu-Ray is clearly a deal behind the close doors between BDA and Blockbuster. You see, it is completely IRRELEVANT at this point that Blockbuster will have Blu-Ray titles in the stores. The hi-def market is still so small that they really won't be making any money. This whole announcement is just a big marketing move and that's all. Most likely (I can't say this with certainty) Sony sat down with Blockbuster and made an arrangement where they would compensate Blockbuster for this venture, just as long as they keep stocking Blu-Ray in stores only.
This is how BDA plays. They invest money into marketing by BUYING participants and pretty much compensating their loss in order to push the format. But don't worry, they don't have UNLIMITED supplies of money and they can't buy EVERYONE and on the other hand they can't really FORCE people to buy into it at prices they have now. They can however, try to brainwash people.
Do you understand how much money is involved here for Sony and how much they tend to lose if Blu-Ray fails. Not only that they will end up with a useless Blu-Ray player in the PS3s if Blu-Ray loses, but their console is doomed, all of the money they've invested into payoff of certain companies and Blu-Ray promotions GONE and it's not even farfetched to say that some of the BDA companies would sue them for compensation as they did not deliver on the promise about format dominance.
HD DVD doesn't have that problem. Sure, Toshiba and Universal invested a lot of money, but it wasn't really any of them individually that took a stand behind HD DVD and made promises how HD DVD will succeed here and there. This is why HD DVD is again a consumer FORMAT. It was created by DVD Forum a huge ORGANIZATION with no ONE company behind it and it is a natural continuation of DVD format.
It's fairly simple:
- HD DVD is natural progression of format and next gen DVD - cheap, high quality, clear standards, advanced interactivity and Microsoft/Windows supported = CONSUMER FRIENDLY
- Blu-Ray is next gen format with higher PAPER specs in certain things with ONLY one goal in mind. To provide major hardware companies and studios with cash cow they can manipulate. Complete disregard for cost as consumer takes on all the costs of the format, gruesome copy protection making it IMPOSSIBLE to backup ANYTHING you buy on Blu-Ray, and PROMISED features that are still not implemented. = CONSUMER RIPOFF and AN ATTEMPT of complete market DOMINANCE where consumer doesn't have a choice in how much they pay if Blu-Ray wins.
Reader Comments (Page 1 of 1)
Nfinity @ Jul 25th 2007 4:57PM
Nick, Blockbuster choosing Blu-Ray is PURELY a marketing move. You need to start thinking in a rational way. Blockbuster still kept the HD DVD offering for online service but this is not the point here.
The reason why they are standing behind Blu-Ray is clearly a deal behind the close doors between BDA and Blockbuster. You see, it is completely IRRELEVANT at this point that Blockbuster will have Blu-Ray titles in the stores. The hi-def market is still so small that they really won't be making any money. This whole announcement is just a big marketing move and that's all. Most likely (I can't say this with certainty) Sony sat down with Blockbuster and made an arrangement where they would compensate Blockbuster for this venture, just as long as they keep stocking Blu-Ray in stores only.
This is how BDA plays. They invest money into marketing by BUYING participants and pretty much compensating their loss in order to push the format. But don't worry, they don't have UNLIMITED supplies of money and they can't buy EVERYONE and on the other hand they can't really FORCE people to buy into it at prices they have now. They can however, try to brainwash people.
Do you understand how much money is involved here for Sony and how much they tend to lose if Blu-Ray fails. Not only that they will end up with a useless Blu-Ray player in the PS3s if Blu-Ray loses, but their console is doomed, all of the money they've invested into payoff of certain companies and Blu-Ray promotions GONE and it's not even farfetched to say that some of the BDA companies would sue them for compensation as they did not deliver on the promise about format dominance.
HD DVD doesn't have that problem. Sure, Toshiba and Universal invested a lot of money, but it wasn't really any of them individually that took a stand behind HD DVD and made promises how HD DVD will succeed here and there. This is why HD DVD is again a consumer FORMAT. It was created by DVD Forum a huge ORGANIZATION with no ONE company behind it and it is a natural continuation of DVD format.
It's fairly simple:
- HD DVD is natural progression of format and next gen DVD - cheap, high quality, clear standards, advanced interactivity and Microsoft/Windows supported = CONSUMER FRIENDLY
- Blu-Ray is next gen format with higher PAPER specs in certain things with ONLY one goal in mind. To provide major hardware companies and studios with cash cow they can manipulate. Complete disregard for cost as consumer takes on all the costs of the format, gruesome copy protection making it IMPOSSIBLE to backup ANYTHING you buy on Blu-Ray, and PROMISED features that are still not implemented. = CONSUMER RIPOFF and AN ATTEMPT of complete market DOMINANCE where consumer doesn't have a choice in how much they pay if Blu-Ray wins.