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All of the other 70"+ TV's so far have just been press releases.
you can buy 4 50" plasmas for 6k, a computer for 1k, and matrix them together at a total of 7k. Offering a single 100" plasma for 100k is nothing more than a PR stunt. A 70" for 34k is still a joke. Let's see some sales numbers on those; in reality, they're not seriously marketed.
Packaging and handling 1 85" tv is cheaper than packaging and handling 4 50" tv's, so it costs them less to bring to market; not to mention that you only have to make one set of scaling and input electronics instead of 4.
If this TV comes in under 7k, it'll garner a market. If it comes in under 6k, you'll see them develop some market share. Still, there is no reason they can't make it for about 5k which would put some serious pressure on the big screen players like Panasonic's 58".