[Matt B @ Jan 12th 2007 11:38AM]

Being that most of the big companies sell the same kind of products, glitz and flash may be the only separation.
For me, price is the true winner. What's in a name? Nothing.

[Wonderboy @ Jan 12th 2007 11:58AM]

This is exactly what I'm getting at... I have very little preference on who makes the product I buy as long as I can trust the quality. So yeah, price is a huge separator. So the way I see it is Sony (and other companies, Sony is just an example) should be smarter with their advertising to save money that could be used elsewhere to either lower prices or invest in R&D.

Monster Cable spent 10-15% of it's annual advertising budget at CES. Samsung is spending $875,000 just for the floor space of their booth this year, not to mention set-up, equipment, staffing, insurance, travel, hotels, food, hand-outs, other displays, and more that all goes for a premium during CES week.

That's a lot of money, and at the end of the day there's not a single product at CES that I am more likely to buy than before it all started, if I didn't read about a company's booth at CES it won't affect me at all when I swing into the store to pick up my next gadget.

Sure some people get caught up in the hype and are influenced, but is Monster Cable really going to see in increase of sales proportionate to it's expenditures of CES? I'd guess not... but then, who am I?