As fun as these "booths" are to see, I think it's way too out of control. Sure it's gets attention, sure it's flashy, but ultimately the goal is to get customer awareness and I just feel that most companies at CES are going a little over the top.
When you compare Apple to Sony, I can't guess how much less money Apple spent on it's Macworld setup compared to Sony's CES setup... and yet it's the Apple product that is gaining all the headlines and oh-so-coveted customer awareness.
No, Sony couldn't exactly duplicate the Apple experience since it has an infinitely larger product base, and not quite the fan following, but Sony could certainly take notes. There's a difference between advertising and smart advertising... both work, but the predictable giant in the room doesn't necessarily gets more bang for it's buck than the entertaining midget.
(Case in point... as cool as a giant tower of LCD TVs is, it's not convincing me to buy Sony, and in 5 minutes I've completely forgetten about it.)
got your attention enough to post this comment. People dont give sony enough credit for being one of the leaders in technology advancements! Yeah there stuff is a lil pricy and it can look "different" but that is what the world is coming to.
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As fun as these "booths" are to see, I think it's way too out of control. Sure it's gets attention, sure it's flashy, but ultimately the goal is to get customer awareness and I just feel that most companies at CES are going a little over the top.
When you compare Apple to Sony, I can't guess how much less money Apple spent on it's Macworld setup compared to Sony's CES setup... and yet it's the Apple product that is gaining all the headlines and oh-so-coveted customer awareness.
No, Sony couldn't exactly duplicate the Apple experience since it has an infinitely larger product base, and not quite the fan following, but Sony could certainly take notes. There's a difference between advertising and smart advertising... both work, but the predictable giant in the room doesn't necessarily gets more bang for it's buck than the entertaining midget.
(Case in point... as cool as a giant tower of LCD TVs is, it's not convincing me to buy Sony, and in 5 minutes I've completely forgetten about it.)
got your attention enough to post this comment. People dont give sony enough credit for being one of the leaders in technology advancements! Yeah there stuff is a lil pricy and it can look "different" but that is what the world is coming to.