Technically this would allow for bright environment showing... though if I've got a 120" screen, it's not a casual living room set, it's a dedicated HT room with no widows and dim (or no) lighting.
Of course, if that's not an option for some reason, I believe a couple companies are coming out with projection screens that filter out the ambient light...
So I guess after all this type of set is for someone who thinks a $50,000 TV will make him seem cooler to his "friends". Complete idiocy if you ask me.
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Technically this would allow for bright environment showing... though if I've got a 120" screen, it's not a casual living room set, it's a dedicated HT room with no widows and dim (or no) lighting.
Of course, if that's not an option for some reason, I believe a couple companies are coming out with projection screens that filter out the ambient light...
So I guess after all this type of set is for someone who thinks a $50,000 TV will make him seem cooler to his "friends". Complete idiocy if you ask me.