“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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Sony likes to hype things first, figure out how to build/manufacture/market/sell them later.
I'm done with these shenanigans. Gimmie the Apple method of building stuff in secret THEN hyping it when I can actually buy it.